Emotion is a powerful tool that can be used to convince, persuade, and move people to action. Leveraging it well and with wisdom is something that needs to be practiced and managed with great care.
I’d also add that there needs to be a certain level of caution as well as the effects could be lasting or even permanent in some cases.
But how does emotion translate as it’s injected into your blog posts both intentionally and unintentionally? That’s the question that I’m wrestling with today.
There’s a certain part of me that wants to clarify explicitly the types of emotion that a reader can expect as well as their respective magnitudes and there’s another part of me that wants to leave it open ended (both my left and right brain have conversed about it).
My intention is simply to create a calculated level of expectation for the reader as they engage with my content; part of the brand that I can actively manage. But, I know that to a large degree blogs are still poor as it relates to being able to completely express the depth and breadth of emotion (thus the use of video blogging is of great value).
Love to hear your thoughts on these few points:
- How much (or little) does your emotion play a part of your writing?
- Have you ever laid out explicitly to your audience thoughts on emotion as it relates to your brand?
- What side of the fence do you sit on as it relates to either completely moderating one’s emotions (checking them at the door) and on the other side as being completely free and boundary-less as it relates to what you express?
This is probably a great blog post topic for you to engage with your own audience as well!